About us

We select wineries, breweries and artists to allow our customers to create customized bottles of wine and beer, in just 5 clicks.

Federico Farnetani

Federico Farnetani

Wine Expert, Quality Manager & Co-founder
Francesco Farnetani

Francesco Farnetani

CEO & Founder
Matteo Russo

Matteo Russo

Web & e-Commerce Manager
Samuele Pietrini

Samuele Pietrini

Business Development & Marketing
Irene De Salve

Irene De Salve

Business Development
Antonio Tarquini

Antonio Tarquini

Web Developer
Elena Pucci

Elena Pucci

Designer

Bottle-Up offers a new online solution for purchasing wine, beer and spirits bottles. Through an innovative and responsive platform we allow our customers to fully create customized bottles, unique and authentic, in just 5 clicks. Thus ensuring high usability and unmatched customer experience.

With over ten years experience in the Wine & Spirits industry, in particular in the retail food and wine, the founders have decided to develop an online platform that guarantees benefits on both demand and supply side and strongly innovates the system for the online sale of alcoholic products.

Bottle-Up aims to promote Italian small wineries, niche wines, craft breweries and emerging artists, authors of limited edition labels.

We will give extra-value to each numbered bottle with a "WikiBottle" certificate, where customized bottle details as well as info and history of wine/beer producers and label designers will be described.

We are a small, young and very passionate and we are always looking for new partners. We will be presenting always new wineries, new breweries, new artists and their unique products. We will tell you their stories.

Our vision is to revolutionize the system of promotion and online purchase of wine & food products through a continuous, active and direct interaction with consumers. We want to promote Italian excellence on large scale, in Italy and in the world. This way, we will ensure a unique customer experience to our clients, creating at the same time new opportunities for our partners.